Having spent a long time in marketing and strategy, I’ve been often frustrated by the emphasis on “spin”—making things look better than they are. It’s a temporary way to make people feel better, but it doesn’t work as a sustainable strategy for marketing and sales.
This site on Squidoo is dedicated to thinking about this issue—it also links to other business-related resources:
http://www.squidoo.com/marketingwithintegrity
Squidoo is interesting: it’s like a huge forest of bulletin boards, in which anyone can create a topic and host a discussion.